The Averaged American: Surveys, Citizens, and the Making of a Mass Public

by Sarah E. Igo

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Book cover for The Averaged American

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supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.
  • ISBN13 9780674038943
  • Publish Date 1 July 2009 (first published 15 January 2007)
  • Publish Status Active
  • Publish Country US
  • Imprint Harvard University Press