This book introduces practical, proven techniques for cutting costs and increasing revenue. It shows how to reduce administration and overhead costs and add cash to the bottom line. It explores every area of possible cost reduction, then shows how to increase revenue by effective advertising, better sales force management, training and motivation, pricing, strategic planning and expansion.
- ISBN10 0749911360
- ISBN13 9780749911362
- Publish Date 28 May 1992
- Publish Status Out of Print
- Out of Print 21 May 1996
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Piatkus Books
- Format Paperback (UK Trade)
- Pages 160
- Language English