Broadcast/Cable Programming: Strategies and Practices

by Susan Tyler Eastman and Douglas A. Ferguson

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This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
  • ISBN10 0534507441
  • ISBN13 9780534507442
  • Publish Date 7 October 1996 (first published 18 October 1984)
  • Publish Status Out of Print
  • Out of Print 12 December 2013
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint Wadsworth Publishing Co Inc
  • Edition 5th Revised edition
  • Format Hardcover
  • Pages 576
  • Language English