Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
- ISBN10 1780632762
- ISBN13 9781780632766
- Publish Date 17 August 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Chandos Publishing (Oxford) Ltd
- Edition New ed.
- Format eBook
- Pages 246
- Language English