A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.
- ISBN10 0080498272
- ISBN13 9780080498270
- Publish Date 2 July 2001 (first published 23 September 1999)
- Publish Status Unknown
- Imprint Society for Neuroscience
- Edition 2nd ed.
- Format eBook
- Pages 321
- Language English