Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.
- ISBN13 9780429974175
- Publish Date 9 March 2018 (first published 25 November 1999)
- Publish Status Permanently Withdrawn
- Out of Print 26 May 2021
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 5th New edition
- Format eBook
- Pages 440
- Language English