Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
- ISBN13 9781259686696
- Publish Date 16 March 2017 (first published 16 February 2015)
- Publish Status Out of Print
- Out of Print 7 August 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 10th edition
- Format Paperback
- Pages 560
- Language English