The rise and spread of advertising throughout Europe and the world in the past one-and-a-half centuries is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the ways consumers filter and select messages creating new worlds of perception. The contributors to this volume find the origins and trace the development of this new world of perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and The Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, of rearranging the mental map of modern life.
- ISBN10 1840142375
- ISBN13 9781840142372
- Publish Date 28 September 2000
- Publish Status Out of Print
- Out of Print 1 June 2012
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Ashgate Publishing Limited
- Format Hardcover
- Pages 244
- Language English