The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.
- ISBN10 1586486608
- ISBN13 9781586486600
- Publish Date 11 January 2008
- Publish Status Active
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint PublicAffairs,U.S.
- Format eBook (EPUB)
- Pages 336
- Language English