Search Engine Optimization (Sybex Serious Skills)

by Jennifer Grappone and Gradiva Couzin

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Book cover for Search Engine Optimization

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Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
  • ISBN10 1281382248
  • ISBN13 9781281382245
  • Publish Date 1 January 2010 (first published 1 June 2006)
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Sybex
  • Edition 2nd Revised ed.
  • Format eBook
  • Pages 359
  • Language English