This sumptuously extravagant book examines design that appeals to the senses through luxury, profusion and excess - maximalism. After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favour of a more rich and vibrant "maximal" aesthetic. This book celebrates the qualities of maximalism, or "enriched modernism" - its role in creating fantasy, a sense of luxury, the multi-sensory appeal - and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design - whether through use of materials, print processes, layout and composition or sheer extravagance of purpose. The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other forms of print work. An essential resource for designers, delivering the newest trend and the means to create the style.
- ISBN10 2880467942
- ISBN13 9782880467944
- Publish Date 29 October 2004
- Publish Status Transferred
- Out of Print 14 October 2022
- Publish Country CH
- Imprint Rotovision
- Format Hardcover
- Pages 160
- Language English