Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.* Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free* Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making* Shows how to solve numerous business problems by applying various tools and techniques* Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
- ISBN13 9780471271383
- Publish Date 2 October 2002 (first published 1 January 2002)
- Publish Status Active
- Out of Print 18 February 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 416
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=0471271381