Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at £118 million per annum, yet there has been little published on this important area.
This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively.
Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.
- ISBN10 0749446013
- ISBN13 9780749446017
- Publish Date 3 June 2005 (first published 1 January 2005)
- Publish Status Permanently Withdrawn
- Out of Print 22 December 2011
- Publish Country GB
- Imprint Kogan Page Ltd
- Format eBook (EPUB)
- Pages 320
- Language English