"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.
- ISBN10 0500019177
- ISBN13 9780500019177
- Publish Date 10 May 1999
- Publish Status Out of Print
- Out of Print 24 February 2006
- Publish Country GB
- Imprint Thames & Hudson Ltd
- Format Hardcover
- Pages 64
- Language English