Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

by Leigh McAlister and James M Lattin

Sloan School of Management (Creator)

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  • ISBN10 1175721603
  • ISBN13 9781175721600
  • Publish Date 19 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 84
  • Language English