So Why Do I Care? : Management, Marketing, and Innovation Insights for a Changing World

by Tom Coughlan

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Book cover for So Why Do I Care? : Management, Marketing, and Innovation Insights for a Changing World

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There is a lot happening in today's business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care But is this a subject worthy of a book Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions.
  • ISBN10 1105007308
  • ISBN13 9781105007309
  • Publish Date 20 July 2011 (first published 17 January 2006)
  • Publish Status Active
  • Publish Country US
  • Imprint Lulu.com
  • Format eBook (OEB)
  • Language English