Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.
- ISBN10 0823028798
- ISBN13 9780823028795
- Publish Date 1 April 1997 (first published 1 October 1990)
- Publish Status Active
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Watson-Guptill Publications Inc.,U.S.
- Edition New edition
- Format Paperback
- Pages 160
- Language English