Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.
- ISBN10 0133118398
- ISBN13 9780133118391
- Publish Date 9 June 2012
- Publish Status Out of Stock
- Out of Print 8 January 2014
- Publish Country US
- Imprint Prentice Hall
- Edition 5th Revised edition
- Format Paperback
- Pages 331
- Language English