The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. "The Fundamentals of Graphic Design" places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
- ISBN10 1474269982
- ISBN13 9781474269988
- Publish Date 17 October 2019 (first published 1 January 2008)
- Publish Status Active
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Bloomsbury Visual Arts
- Edition 2nd edition
- Format eBook
- Pages 192
- Language English
- URL http://bloomsbury.com/