Win Bigly: Persuasion in a World Where Facts Don't Matter

by Scott Adams

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Book cover for Win Bigly

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Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
  • ISBN10 0735219710
  • ISBN13 9780735219717
  • Publish Date 16 November 2017 (first published 31 October 2017)
  • Publish Status Out of Print
  • Out of Print 25 March 2021
  • Publish Country US
  • Imprint Portfolio
  • Format Hardcover
  • Pages 256
  • Language English