Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you.
Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.
- ISBN10 0813368987
- ISBN13 9780813368986
- Publish Date 16 April 1998
- Publish Status Out of Stock
- Out of Print 11 August 2011
- Publish Country US
- Imprint Basic Books
- Format Paperback (B-Format (198x129 mm))
- Pages 320
- Language English