Planning for R.O.I.: Effective Advertising Strategy

by William Wells

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  • ISBN10 0136794661
  • ISBN13 9780136794660
  • Publish Date 9 February 1989
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Format Paperback
  • Pages 298
  • Language English