Provides a straightforward account of the radio and television industries and their history, structure, programming practices, equipment, distribution networks, business practices and the laws and regulations surrounding the industry. Included in this ninth edition is coverage of multimedia and virtual reality and new information on successful and unsuccessful innovative programming for the nineties. There are discussions of the many economic, political and cultural factors that are influencing the growth of international telecommunications in various countries, and up-to-date information on the radio and television systems in various countries, including Russia, Swaziland, Saudi Arabia, China, Japan and Brazil is provided.
- ISBN10 0697004791
- ISBN13 9780697004796
- Publish Date January 1986
- Publish Status Out of Print
- Out of Print 15 June 1993
- Publish Country GB
- Imprint William C. Brown
- Edition 2nd Revised edition
- Format Paperback
- Pages 490
- Language English