This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
- Essential subject for students at undergraduate and postgraduate levels.
- An expert guide to a bewilderingly complex industry.
- No competition.
- Addresses global issues, the opportunities and threats, with strategies for survival.
- Author is Editor of International Journal of Fashion Marketing and Management.
- ISBN10 1405135999
- ISBN13 9781405135993
- Publish Date 4 July 2006 (first published 18 June 2002)
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Edition 2nd Edition
- Format Paperback
- Pages 328
- Language English