Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the "New York Times "best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It s a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You ll learn about Bob Dylan s writing habits and the drug addictions of poets. You ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You ll see why Elizabethan England experienced a creative explosion, and how Pixar s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, "Imagine "reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
http: //www.jonahlehrer.com/"
- ISBN10 0547386079
- ISBN13 9780547386072
- Publish Date 19 March 2012 (first published 1 January 2008)
- Publish Status Out of Print
- Out of Print 28 June 2021
- Publish Country US
- Imprint Houghton Mifflin
- Format Hardcover
- Pages 279
- Language English