An insider′s view of how the cruising business operatesSelling the Sea offers a complete picture of the cruise line industry along with step–by–step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today′s captains, social directors, food and beverage managers, and cruise line executives who have hands–on experience at the day–to–day workings of a cruise ship.
- ISBN10 0471749184
- ISBN13 9780471749189
- Publish Date 1 March 2007 (first published 13 November 1996)
- Publish Status Unknown
- Out of Print 1 July 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Edition
- Format Paperback
- Pages 352
- Language English