This monograph will help you answer the question, ?What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them into managerial implications.
- ISBN10 0877572135
- ISBN13 9780877572138
- Publish Date 1 July 1990
- Publish Status Out of Print
- Out of Print 19 March 2006
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 52
- Language English