The DNA of Customer Experience: How Emotions Drive Value

by C. Shaw

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Book cover for The DNA of Customer Experience

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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
  • ISBN13 9780230500006
  • Publish Date 10 May 2007
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Hardcover
  • Pages 186
  • Language English