Reflects the astonishing changes in information technology that have taken place since the first edition, and which will continue to shape the future of marketing research.
- ISBN10 0030515629
- ISBN13 9780030515620
- Publish Date May 1991 (first published 1 January 1982)
- Publish Status Out of Print
- Out of Print 17 January 1994
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Thomson Learning
- Edition 4th Revised edition
- Format Hardcover
- Pages 848
- Language English