BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."
- ISBN10 013081282X
- ISBN13 9780130812827
- Publish Date 1 January 1988
- Publish Status Out of Print
- Out of Print 11 October 2009
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Pages 128
- Language English