When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to take place, they are unconsciously following an ancient sacrificial ritual. Just as in ancient Greece, the God of Fertility had to be killed during the Dionysia in order to be resurrected, the season's fashion has today to be symbolically sacrificed in order for the shop windows to be filled with something new. Harald Gruendl, who with EOOS designs shopping temples for such as Armani and Adidas, here observes the death and resurrection of fashion in the shop windows of Paris, London, New York, Hamburg and Vienna at sales time. In his book he shows why archaic scenes of darkness, nakedness and chaos briefly dominate the shopping streets of the fashion metropolises, and why people buy (and have to).
- ISBN10 3990431188
- ISBN13 9783990431184
- Publish Date 23 January 2007
- Publish Status Active
- Publish Country AT
- Publisher Birkhauser
- Imprint Ambra Verlag MMag. Franz Schaffer
- Format Hardcover
- Pages 300
- Language English
- URL https://degruyter.com/isbn/9783990431184