International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
- ISBN13 9780071288439
- Publish Date 16 March 2009 (first published 1 March 2005)
- Publish Status Out of Print
- Out of Print 22 March 2012
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 12th edition
- Format Paperback
- Pages 682
- Language English