For courses in Business. This package includes MyManagementLab(R) International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. This package includes MyManagementLab(R), an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
- ISBN10 129215294X
- ISBN13 9781292152943
- Publish Date 26 May 2016 (first published 17 April 2013)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 4th edition
- Language English