Basic and Advanced Focus Groups

by David L. Morgan

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Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
  • ISBN10 1506327117
  • ISBN13 9781506327112
  • Publish Date 13 September 2018 (first published 13 July 2018)
  • Publish Status Active
  • Publish Country US
  • Imprint SAGE Publications Inc