Providing a fresh reevaluation of a specific era in popular music, this book contextualizes the era in terms of both radio history and cultural analysis. "Early '70s Radio" focuses on the emergence of commercial music radio "formats", which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could reimagine and redefine key issues of identity. A fresh and accessible exercise in audience interpretation, "Early '70s Radio" is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "Soft rock", Album-oriented rock, Soul and Country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.
- ISBN10 1441136789
- ISBN13 9781441136787
- Publish Date 21 July 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country GB
- Imprint Bloomsbury Continuum
- Format eBook
- Pages 288
- Language English
- URL http://bloomsbury.com/