The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
- ISBN10 3110489309
- ISBN13 9783110489309
- Publish Date 20 June 2016 (first published 22 December 2010)
- Publish Status Active
- Publish Country DE
- Publisher De Gruyter
- Imprint De Gruyter Oldenbourg
- Edition 2nd ed.
- Format Paperback
- Pages 288
- Language English
- URL https://degruyter.com/isbn/9783110489309