Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.
Topics include:
Program Needs Analysis
Developing the creative concept
Script essentials
Keys to successful preproduction
Lighting, camera and sound
Directing executives, employees, and professional actors
The director's key aesthetic skills
Graphics Production
Music and sound production
Critical judgment and people skills
Traditional and nonlinear editing
Audio sweetening
The future of corporate media
- ISBN10 0240803655
- ISBN13 9780240803654
- Publish Date 3 February 2000
- Publish Status Out of Print
- Out of Print 3 July 2012
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 256
- Language English