This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.
- ISBN10 0070179883
- ISBN13 9780070179882
- Publish Date 19 March 2007 (first published 1 January 1990)
- Publish Status Out of Print
- Out of Print 14 May 2002
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 3rd Revised edition
- Format Hardcover
- Pages 485
- Language English