This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development - including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
- ISBN10 1856698211
- ISBN13 9781856698214
- Publish Date 5 March 2012 (first published 22 March 2010)
- Publish Status Out of Print
- Out of Print 12 June 2017
- Publish Country GB
- Imprint Laurence King Publishing
- Format Paperback
- Pages 224
- Language English