Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.
- ISBN10 0755318382
- ISBN13 9780755318384
- Publish Date 2 April 2009 (first published 1 June 2008)
- Publish Status Out of Print
- Out of Print 5 October 2010
- Publish Country GB
- Publisher Headline Publishing Group
- Imprint Headline Book Publishing
- Format Paperback (B-Format (198x129 mm))
- Pages 304
- Language English