This 13th edition of Lesikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
- ISBN13 9781259060809
- Publish Date 16 March 2013 (first published 16 February 2010)
- Publish Status Active
- Out of Print 12 July 2023
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 13th edition
- Format Paperback
- Pages 704
- Language English