This is an insider's view of what it takes to get elected as governor in the 1990s. Written by the campaign manager of one of the candidates in the 1994 gubernatorial election in Colorado, this book delves into what is required to win the votes. The days of getting a few friends together to run a personal campaign are long gone. Professional fund-raising and media consultants are now necessary to mount an effective campaign, and issues of national significance often predominate over the state's concerns. The author uses his observations, along with personal interviews from all sides, to analyze the election process. He explains that the disturbing trend of turning to out-of-state fund-raising and campaign management to win an election is how state-wide campaigns for office are being 'nationalized'.
- ISBN10 0761804307
- ISBN13 9780761804307
- Publish Date 15 August 1996
- Publish Status Active
- Out of Print 8 June 2010
- Publish Country US
- Imprint University Press of America
- Format Paperback
- Pages 396
- Language English