SlomanEconomics of Business 2eThe aim of Economics for Business is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.The second edition of this highly accessible textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.Features? Contains a wealth of interesting boxed applied material and case studies which show how economics can be used to understand real business situations.? Covers all the major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.). ? Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.?
- ISBN10 1299870449
- ISBN13 9781299870444
- Publish Date 1 January 2013 (first published 4 May 2001)
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint FT Publishing International
- Edition 6th Revised ed.
- Format eBook
- Language English