Popular Culture: Introductory Perspectives (The R&L Series in Mass Communication)

by Marcel Danesi

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Book cover for Popular Culture

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Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

Popular Culture: Introductory Perspectives tackles that question by exploring our human desire for meaning and the ways that popular culture embodies meaning. In this core text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The third edition features two new chapters: one on the commercial context of pop culture, and another explicitly considering digital culture. New exercises and discussion prompts serve to deepen understanding, while updated examples connect with the current generation of students.
  • ISBN10 1442242167
  • ISBN13 9781442242166
  • Publish Date 16 April 2015 (first published 24 August 2007)
  • Publish Status Unknown
  • Out of Print 26 January 2021
  • Publish Country US
  • Publisher Rowman & Littlefield
  • Imprint Rowman & Littlefield Publishers
  • Edition Third Edition
  • Format Hardcover
  • Pages 342
  • Language English