Think that Richard Nixon lost the 1960 presidential election because he sweated on TV? Or that John Kerry was "swiftboated" out of the presidency in 2004? Think again! In Predicting the Next President political analyst and historian Allan J. Lichtman presents thirteen historical factors, or "keys" (four political, seven performance, and two personality), that determine the outcome of presidential elections. In the chronological, successful application of these keys to every election since 1860, Lichtman dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies who want to get a head-start on calling Decision 2012.
- ISBN10 144221211X
- ISBN13 9781442212114
- Publish Date 16 January 2012 (first published 1 January 2011)
- Publish Status Out of Stock
- Out of Print 28 November 2016
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Publishers
- Format Paperback (US Trade)
- Pages 226
- Language English