The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issues-social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policy-over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.
- ISBN10 144221502X
- ISBN13 9781442215023
- Publish Date 29 March 2012 (first published 24 August 1999)
- Publish Status Out of Print
- Out of Print 31 March 2017
- Publish Country US
- Imprint Rowman & Littlefield
- Edition 4th Edition
- Format Paperback
- Pages 392
- Language English