Aviva Rubin is a Toronto-based independent healthcare consultant recognized for her expertise in patient engagement and advocacy for patient-centred care. With a background as a senior health policy analyst for the Ontario Government, Aviva brings a wealth of experience to her work. She is a dedicated member of advisory committees for organizations such as Leukaemia and Lymphoma Canada and Sunnybrook Health Sciences Centre, where she works tirelessly to amplify the patient voice and shape healthcare policy. Aviva's insightful writing has been featured in esteemed publications such Globe and Mail, New York Times, and a couple of anthologies.