Sandra Loop joined SAP in 2016 and is a user researcher in the SAP Business Technology Platform design organization. She has been a user experience designer and user researcher for over 25 years. Prior to joining SAP, she was a developer and UX designer for a data visualization company and she was also a product manager where dashboards were a major component of the product's user interface. Sandra believes that a good user experience is crucial for product success and that good performance is an important factor of the user experience.
