Christina OEberg is Professor/Chair in Marketing at OErebro University in Sweden, and she is also associated with The Ratio Institute and Mid-Sweden University. Currently she is a visiting professor at University of Florence. Christina has a business background from leading positions in management and accounting and has worked as a part-time consultant during the past fifteen years. She achieved her doctoral degree from Linkoeping University and became an associate professor at Lund University. Christina has also been a visiting scholar at Harvard, Stanford University, University of Exeter, University of Bath, and Manchester University. Her research interests concern mergers and acquisitions, customer relationships, innovations, and new ways to pursue business including the sharing economy and effects of additive manufacturing. She has published more than 60 journal articles, several books and book chapters. Her research appears in such journals as the Journal of Business Research, Industrial Marketing Management, International Marketing Review, the European Journal of Marketing, and Production Planning & Control.
