Anurag Dugar has more than 20 years of enriching experience in teaching, training and practice of marketing. His teaching interests are brand management, services marketing and consumer behaviour. His research is mostly in the area of brand management and consumer behaviour.
Along with a doctorate, he is also a qualified MBA (marketing),PGDBM (marketing) and master of commerce (business administration).
Currently, he is associated with Goa Institute of Management. Prior to that, he has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, etc. He has been a visiting faculty at IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur and IIT Jodhpur.
